For one, because we can!
It's the first time since the internet was born that we don't require a third party to process our money. So when you decide to pay us in Bitcoin, whether it's an on-chain transaction or using the Lightning Network, there is no Visa, Mastercard, Paypal to go through.
How does it work?
We host an instance of a BTCPay Server at our physical premises. BTCPay is an open-sourced project that anyone can run. It is contributed to by a lot of talented bitcoiners and it gets updated often.
So with this server, we literally accept and verify your payment directly with our node. What a beautiful thing!
If you'd like to find out more about how this works, visit the BTCPay website.